Ever since Suzumiya Haruhi no Yuutsu (aka: The Melancholy of Haruhi Suzumiya) came out in anime form, I was convinced that KyoAni had developed a marketing gimmick by which they developed a great deal of buzz and generated more ratings by doing something unthinkable -- playing the episodes of their anime in non-chronological order. It is a risky ploy to come up with such a marketing scheme but
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