One of the top convenience store chains in Japan, Lawson, started its K-ON campaign on November 9, turning the stores into otaku havens. The interiors of the shops have been invaded by a massive amount of K-ON decoration and K-ON goods. At the stroke of midnight, the shops were suddenly flooded with people eager to get some of the campaign merchandise.And then there were none!Source: Kyou mo Yarereyaku
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