I have previously mentioned that one of the likely reason why they are extending—or why they can extend—Shugo Chara to 52 episodes is because of the show’s marketability, or perceived profitability.
The manga was already popular before the anime hype, mostly among shoujo fans, but it was not until the anime aired that it became mainstream, or is on the verge of becoming one. The anime was well-received, by both men and women, young and old, despite its cuteness, frilliness, and saccharine shoujo goodness, supposedly aimed at young girls. The lightheartedness of the show, with its loveable characters and overall enjoyableness factor is what most likely contributed to this. Enjoyableness in this sense encompasses the smuttiness of the show, thanks to Ikuto~, which I believe guys enjoy in this show as well, pervs and non-pervs alike. In case of pervs who want to see more of the SekuHara (sexually harassing) Ikuto, it can also be interpreted as “projecting themselves to Ikuto”, with...
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